tag:blogger.com,1999:blog-59129071734429336302024-03-12T18:53:25.888-07:00Ami Swift - Research and Resource BlogGraphic Design inspiration and research blog of Ami Swift. Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-5912907173442933630.post-49987188000652347892014-03-17T03:04:00.001-07:002014-03-17T03:04:21.346-07:00Feminist Project Features Morbid Depictions Of Common Beauty Rituals<a href="http://designtaxi.com/news/364405/Feminist-Project-Features-Morbid-Depictions-Of-Common-Beauty-Rituals/#.UybHzlcVfyY.blogger">Feminist Project Features Morbid Depictions Of Common Beauty Rituals</a><br /><br />
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<a href="http://www.studiomoross.com/">http://www.studiomoross.com</a></div>
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Graphic Designer Kate Moross is who I have been looking at today. </div>
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Moving Image:</div>
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Branding: </div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-84045065906513173522014-03-03T12:53:00.001-08:002014-03-03T12:53:23.219-08:00Art Direction/Photography Inspiration<div class="separator" style="clear: both; text-align: center;">
<b>Adi Goodrich, set design and art direction, collaboration with JUCO.</b> </div>
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These images stood out due to the bold use of colour that creates a connection between the models and their environment. In addition to this, the backgrounds depict patterns which contrast the position of the models bodies. For example, image two shows fluid lines in the background, opposing the angular shape created by the model.</div>
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<b>Photographer, Pauline Darley</b></div>
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TONE</div>
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MOVEMENT</div>
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COMPOSITION</div>
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The image below is from a project, "16 and pregnant." The photograph creates a youthful, childlike image of the 16 year old, (Alice in Wonderland in style), in order to emphasise the shock of the young pregnancy. The series is playful taking a humorous angle on the serious subject, one image showing the girl with a balloon under her top to create a pregnancy bump. The girl appears to be enjoying her childhood and suddenly it is over. </div>
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Here the red is really eventuated within the woodland setting of earthy tones. As is the soft fabric of the clothing with the rough stone and textural leaves.<br />
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-1269663277786048952014-01-15T13:32:00.001-08:002014-01-15T13:32:30.297-08:00Colours and Textures - Amelia's Anthology of Illustration<div class="separator" style="clear: both; text-align: center;">
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The book image below shows a poster by Melville Design from Novum magazine. I picked this one out because of the boldness of the design and the use of colour creating atmosphere. <a href="http://1.bp.blogspot.com/-xxQ_50s1l1w/Utbv5Xaq1VI/AAAAAAAAAkM/3951mBz9yyY/s1600/IMG_1645.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;">www.melvilledesign.de</a><div>
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The images below are all illustrations I really liked from a library book I found lying around in the studio, "Amelia's anthology of illustration." I am particularly interested in the use of scanned textures and the use of colour in these as I am looking to work with stronger colour combinations in upcoming projects.</div>
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Below: Karolin Schnoor</div>
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Below:Cristina Hagerfols</div>
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Below:Ana Botezatu<br />
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Below:Amy Rhian</div>
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In this project I will create the branding for a fictional chilli festival. The project gives me the potential to create all sorts of promotional material and items for the festival itself, including, a logo,website, tickets, banners, merchandise etc. As the subject matter relates to food I wanted to try a natural image for the branding which will showcase a 'local' festival. </div>
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I came up with the idea of using hand drawn type. I began by copying a few words of a slab serif typeface and creating Mexican style pattern over the text. I then scanned it in and cleaned it up in Illustrator. (Image 1) </div>
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A recent blog post I made shows a food poster which had a chopping board as the central point. I took this as inspiration and experimented with combining a wooden texture, along with my photographs and hand drawn type. (Image 2)</div>
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As a result of this I decided to use Clarendon as a base for a full typeface so I traced over the lettering and added patterns. Again, I cleaned this up in Illustrator. (Image 4 & 5) Finally, I combined the ideas and played around to design a logo for the festival. (image 6 & 7)</div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-12946681803727962902013-11-19T08:35:00.001-08:002013-11-19T08:35:44.400-08:00The Art of Being OddThis was a small project which could be ongoing. I thought of personality/physical traits about myself and had to make one of those visual. The idea is to get us thinking about ways to make ourselves stand out in the industry by discovering "what makes me, me?" or "what makes me odd?"<br />
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<span style="color: black;">I chose to visually show the fact that I am always asking questions, my desire to know more. I create some hand drawn type to make the piece feel personal.</span><a href="http://1.bp.blogspot.com/-FIg7ckKBMzU/UouSJecMOaI/AAAAAAAAAiA/tzkQQ9mQ03M/s1600/documenting2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"> </span></a> <br />
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-32649939948283630602013-11-13T13:39:00.000-08:002013-11-13T13:41:03.092-08:00Quentin JonesI have looked back at some old posts and unfortunately some of the links to images I have previously used when blogging have been changed. So I got looking at Quentin Jones and again and have found some stuff I haven't seen before. There are also some interesting moving image work on her website: <a href="http://www.quentinjones.info/work">www.quentinjones.info/work</a><br />
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-26250425370097954102013-11-13T13:24:00.000-08:002013-11-13T13:24:44.630-08:00Photographing Chillies<div class="separator" style="clear: both; text-align: left;">
My current project is "everything about one thing" and my "thing" is chillies. Today I have photographed different chillies as I am after some imagery for the imaginary Fiery Food Festival I am going to be designing for. Here are the results of some of my experimentation.</div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-20668181207596441332013-11-11T13:01:00.002-08:002014-01-15T07:35:31.838-08:00Laidlaws Corporate BrandingThought I would make a post showing the outcomes of the typographical experiments I posted recently.<br />
<a href="http://www.amiswift.co.uk/">www.amiswift.co.uk</a><br />
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<span style="background-color: #f8f8f8; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; line-height: 17px;"><span style="color: #674ea7;">This is the corporate identity I came up with for a new auction house in Carlisle. The house will sell a vast range of items including furniture, antiques and modern collectables. Many objects will pass through the auction and this is reflected in my changing logo design. The circular typeface and use of circular objects show the cyclic nature of the objects passing from one person to the next.</span></span><br />
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<a href="http://4.bp.blogspot.com/-JxzipbaYJrI/UtaqO_Y7siI/AAAAAAAAAjw/cPIhgUGy80E/s1600/Final.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="178" src="http://4.bp.blogspot.com/-JxzipbaYJrI/UtaqO_Y7siI/AAAAAAAAAjw/cPIhgUGy80E/s400/Final.jpg" width="400" /></a></div>
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<a href="http://1.bp.blogspot.com/-zDY_6w4QOHc/UtaqPGsiekI/AAAAAAAAAjs/lFly8F-85ek/s1600/Final2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="281" src="http://1.bp.blogspot.com/-zDY_6w4QOHc/UtaqPGsiekI/AAAAAAAAAjs/lFly8F-85ek/s400/Final2.jpg" width="400" /></a></div>
<a href="http://4.bp.blogspot.com/-e0xoE7lJ6Ys/UtaqPTzhd0I/AAAAAAAAAj0/F4DmONXpnf8/s1600/Final4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="281" src="http://4.bp.blogspot.com/-e0xoE7lJ6Ys/UtaqPTzhd0I/AAAAAAAAAj0/F4DmONXpnf8/s400/Final4.jpg" width="400" /></a><a href="http://3.bp.blogspot.com/-SIvgsaLjkoU/UtaqOypyyUI/AAAAAAAAAjo/_6TUqz8fCDw/s1600/Final3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="281" src="http://3.bp.blogspot.com/-SIvgsaLjkoU/UtaqOypyyUI/AAAAAAAAAjo/_6TUqz8fCDw/s400/Final3.jpg" width="400" /></a><br />
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<span style="background-color: #f8f8f8; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; line-height: 17px;"><span style="color: #674ea7;"><span style="font-size: small;"> </span></span></span>Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-73488775732993085852013-11-11T08:07:00.001-08:002013-11-11T12:50:50.131-08:00Catching My Eye I was looking for some inspiration today, conceptual design typography and things that caught my eye. So here is a bit of what I found. These first projects were found in the DESIGN ANNUAL 2013.<br />
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<a href="http://2.bp.blogspot.com/-s3sAZkUy0z8/UoDq05-ygMI/AAAAAAAAAcY/76NrfISQx3I/s1600/IMG_1408.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-s3sAZkUy0z8/UoDq05-ygMI/AAAAAAAAAcY/76NrfISQx3I/s400/IMG_1408.JPG" width="300" /></a><a href="http://2.bp.blogspot.com/-s3sAZkUy0z8/UoDq05-ygMI/AAAAAAAAAcY/76NrfISQx3I/s1600/IMG_1408.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><br />
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<b>Above:</b> Panera had recently reduced the amount of time the food took from farm to table. The brief was to "communicate freshness without relying on a dry fact based shell." TOKY Branding had the idea "The Return of Summer."<br />
The use of colour here really communicates the freshness and reminds us of summer fruits/salads. The typography is letterpress or letterpress style print, it gives it a personal, hand rendered feel as though the same attention is put on preparing the food/drinks.<br />
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<b>Below</b> is a collection of spreads from AS IF Magazine's premier issue. I have chosen them as I love the cross between photography and illustration here. The textures layered over the images add depth and a sense of magic almost. Design Firm: IF studio.<br />
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<a href="http://2.bp.blogspot.com/-O97oFzT-4WI/UoDxfLj55sI/AAAAAAAAAcw/J3C09rFLfGM/s1600/IMG_1411.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-O97oFzT-4WI/UoDxfLj55sI/AAAAAAAAAcw/J3C09rFLfGM/s400/IMG_1411.JPG" width="283" /></a></div>
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<b>Below</b> is the type for an editorial spread about a man who had been burnt in a fire. The textured type entwined with smoke captures the subject matter.<br />
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<a href="http://2.bp.blogspot.com/-W_KEInx5oI4/UoD0YGyU-_I/AAAAAAAAAdc/lSDBIboyZCo/s1600/IMG_1416.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-W_KEInx5oI4/UoD0YGyU-_I/AAAAAAAAAdc/lSDBIboyZCo/s400/IMG_1416.JPG" width="331" /></a></div>
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This <b>below</b> is for Members Magazine. This is particularly relevant to my current project for ISTD. The objects are cleverly turned into typographical pieces that represent the objects. The colours are reflected as are the shapes and the general feeling of the images i.e feminine oriental, geometric, warm.<br />
<a href="http://2.bp.blogspot.com/-hZawWbA3oJw/UoD0YF7IUeI/AAAAAAAAAdU/jzaqwyG2F9Q/s1600/IMG_1419.JPG" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="300" src="http://2.bp.blogspot.com/-hZawWbA3oJw/UoD0YF7IUeI/AAAAAAAAAdU/jzaqwyG2F9Q/s400/IMG_1419.JPG" width="400" /></a><br />
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<a href="http://2.bp.blogspot.com/-CmG74UX_AYA/UoD0YWMgMnI/AAAAAAAAAdY/zDg9USLpmp4/s1600/IMG_1418.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="295" src="http://2.bp.blogspot.com/-CmG74UX_AYA/UoD0YWMgMnI/AAAAAAAAAdY/zDg9USLpmp4/s400/IMG_1418.JPG" width="400" /></a></div>
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<b>Below:</b> "To combat the hotels rising energy costs from cleaning and water, Hard Rock Hotel San Diego tasked MiresBall with designing a program that was accessible, memorable and in sync with the hotel's edgy brand."-Design Annual. The design here is bold and humorous appropriate for the audience. The white and black not only matched the colour scheme of the rooms but made it easier for the mades to spot who wanted their rooms cleaned.<br />
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<a href="http://2.bp.blogspot.com/-yDgkb3o8f-o/UoD8hsJOgMI/AAAAAAAAAd0/8kN3FBU_Gpw/s1600/IMG_1425.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-yDgkb3o8f-o/UoD8hsJOgMI/AAAAAAAAAd0/8kN3FBU_Gpw/s400/IMG_1425.JPG" width="230" /></a><span style="font-size: large;"><br /></span><br />
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<a href="http://1.bp.blogspot.com/-Ut6V-fTMK8U/UoD-UtgBRaI/AAAAAAAAAeA/vDUNICN5_-k/s1600/IMG_1426.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-Ut6V-fTMK8U/UoD-UtgBRaI/AAAAAAAAAeA/vDUNICN5_-k/s640/IMG_1426.JPG" width="225" /></a><span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">Ways to treat type<b> (above.)</b></span></div>
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<span style="font-size: large;">PACKAGING</span><br />
All of the examples below are from a digital arts communication design magazine. Unfortunetly I do not have the names of all the designers here.<br />
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<b><b>Below:</b> </b>Ortiz Design (design firm)</div>
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TAXI Canada Ltd (ad agency) <b>below</b><br />
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<span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><b>Below:</b> Bags for a gift shop. Yound and Laramore (ad agency)</span><a href="http://4.bp.blogspot.com/-kYhtraDpwDA/UoD-duekiLI/AAAAAAAAAec/b2JQz6fZqsg/s1600/IMG_1435.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="172" src="http://4.bp.blogspot.com/-kYhtraDpwDA/UoD-duekiLI/AAAAAAAAAec/b2JQz6fZqsg/s400/IMG_1435.JPG" width="400" /></a></div>
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AESTHETIC <b>(below)</b> - I just pulled this one out because I found it interesting to look at.</div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-1668987523351236972013-10-11T13:22:00.000-07:002013-10-11T13:25:19.655-07:00Advertising Campaigns<br /><div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;">
<img border="0" height="295" src="http://3.bp.blogspot.com/-9OFkoZN_zSk/UlhGmHJykvI/AAAAAAAAAXI/wVFtrrF0m4s/s400/img021.jpg" width="400" /> </div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com1tag:blogger.com,1999:blog-5912907173442933630.post-51333325179131921462013-10-10T03:46:00.000-07:002013-10-10T03:46:28.691-07:00How to Get a Professional Look With ColorThis blog post on WDD (Web Designer Depot) offers some useful advice when choosing colour schemes for websites.<br />
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<a href="http://www.webdesignerdepot.com/2009/12/how-to-get-a-professional-look-with-color/">http://www.webdesignerdepot.com/2009/12/how-to-get-a-professional-look-with-color/</a><br />
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-54496057189021847202013-10-10T03:18:00.000-07:002013-10-10T03:18:14.595-07:00Puma Mobium<div class="separator" style="clear: both; text-align: center;">
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<span style="text-align: -webkit-auto;">At the moment we are working on a website design brief and I have been looking at Parallax websites </span><span style="text-align: -webkit-auto;">(websites that have layers scrolling all over the place)</span><span style="text-align: -webkit-auto;"> - I'm trying to weigh them up. I often find myself leaving these sites as they can be hard to navigate.</span></div>
<a href="http://2.bp.blogspot.com/-XnrzqD_Yils/UlZ9_hfQXhI/AAAAAAAAAWw/8FvjpgeN4hA/s1600/Screen+Shot+2013-10-10+at+11.13.55.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="http://2.bp.blogspot.com/-XnrzqD_Yils/UlZ9_hfQXhI/AAAAAAAAAWw/8FvjpgeN4hA/s1600/Screen+Shot+2013-10-10+at+11.13.55.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="207" src="http://2.bp.blogspot.com/-XnrzqD_Yils/UlZ9_hfQXhI/AAAAAAAAAWw/8FvjpgeN4hA/s400/Screen+Shot+2013-10-10+at+11.13.55.png" width="400" /></a><br />
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Puma Mobium is a pair of running shoes. The website <a href="http://www.puma.com/mobium/">http://www.puma.com/mobium/</a> is one that really stands out, and yes it is a bit confusing. It is more of a campaign - a talking point, than a functional website. The site features interactive videos that show the design and testing of the shoe. Users click on links which appear to be integrated into the video playing in the background. The main interactive feature is when you click the like "enter the studio." This allows the users to click and drag a man running in the shoes and watch him move forwards, backwards, fast or slow. You kind of need to look at it see what I'm talking about! The site links up to the easy to navigate Puma website so you can buy the shoes.Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-21584913538473961932013-10-03T05:27:00.002-07:002013-10-03T12:28:28.592-07:00Developing Type Ideas<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-5uOSIG-OUmk/Uk1ij7QjkZI/AAAAAAAAAVw/plF5EUoFsQE/s1600/Experimenting+with+type.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-5uOSIG-OUmk/Uk1ij7QjkZI/AAAAAAAAAVw/plF5EUoFsQE/s640/Experimenting+with+type.jpg" width="451" /></a></div>
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<a href="http://3.bp.blogspot.com/-NwR-irUp8Iw/Uk2-xkx5rhI/AAAAAAAAAWA/LIxNcJ-dUYE/s1600/Examples2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-NwR-irUp8Iw/Uk2-xkx5rhI/AAAAAAAAAWA/LIxNcJ-dUYE/s640/Examples2.jpg" width="452" /></a></div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-41828221466043327012013-10-03T05:26:00.002-07:002013-10-03T05:26:33.224-07:0030 Minutes in the Library<br />
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Had a little rummage through some magazines in the library and took some pictures. Hoping to help me with my project.</div>
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<img border="0" height="320" src="http://4.bp.blogspot.com/-iv9wJkNSt7E/Uk1fNQD3CFI/AAAAAAAAAUs/_XM66mbtFhQ/s320/IMG_1327.JPG" width="225" /></div>
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<a href="http://4.bp.blogspot.com/-OVd9gd3Evjs/Uk1fRL05x1I/AAAAAAAAAU8/8dsRNp4ItH0/s1600/IMG_1332.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="294" src="http://4.bp.blogspot.com/-OVd9gd3Evjs/Uk1fRL05x1I/AAAAAAAAAU8/8dsRNp4ItH0/s320/IMG_1332.JPG" width="320" /></a></div>
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These two images above are collages by Anastassia Elias. They are made from torn magazines. I think I will look at more of her work.<br />
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<a href="http://1.bp.blogspot.com/-o32ZNVUG20o/Uk1fWEKhuaI/AAAAAAAAAVM/7WdVh9QliXY/s1600/IMG_1339.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-o32ZNVUG20o/Uk1fWEKhuaI/AAAAAAAAAVM/7WdVh9QliXY/s320/IMG_1339.JPG" width="240" /></a></div>
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Something circular.<br />
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Spread of Objects - Relevant to project.<br />
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I have picked these out as they are vectors but have more detail and are more successful than some of the vectors I have been trying in my roughs.<br />
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<a href="http://2.bp.blogspot.com/-EbEQb6y4Fcs/Uk1fkJHYxJI/AAAAAAAAAVk/T0xC6us-KD4/s1600/IMG_1338.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-EbEQb6y4Fcs/Uk1fkJHYxJI/AAAAAAAAAVk/T0xC6us-KD4/s320/IMG_1338.JPG" width="240" /></a></div>
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This isn't particularly exciting but it's an idea to have a top layer cut away into another colour/texture.Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-42054625875137269422013-09-29T08:50:00.002-07:002013-09-29T08:57:48.410-07:00Thomas Prior. Photographs<a href="http://thomasprior.tumblr.com/page/1"><span style="color: #0b5394;">http://thomasprior.tumblr.com/page/1</span></a><br />
<a href="http://thomasprior.com/"><span style="color: #0b5394;">http://thomasprior.com</span></a><br />
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I loved looking at Prior's blog, here are some photos from his blog and website. The blog is like a photographic diary, often images that capture textures, shapes and moods during travels.<br />
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<span style="color: #3d85c6;">and something a</span> <span style="color: red;">little brighter</span>...</div>
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<a href="http://media.virbcdn.com/cdn_images/resize_1600x1600/8e/8922a1d92f70a9ab-_J5A4665_3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="http://25.media.tumblr.com/d9e30724a44471ca14c8df821c899b87/tumblr_mrfw6iSOcr1qgu5eqo1_500.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="http://25.media.tumblr.com/43f96ad5b34aac883cfbac700b082b0f/tumblr_mr9l5iuO7R1qgu5eqo1_r2_500.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-26647131053796587812013-09-29T06:20:00.000-07:002013-09-29T06:20:02.712-07:00Caught by the Nest<span style="font-family: Georgia, Times New Roman, serif;">I was looking at the arts/culture/lifestyle blog weheart.co.uk and saw the post about duo Kai and Sunny project "Caught by the Nest." 's calaboration with graphic artist Shepard Fairey (Obey). </span><br />
<span style="color: #666666; font-family: Georgia, 'Times New Roman', serif;">'</span><span style="-webkit-text-size-adjust: none; background-color: white; color: #666666; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;">This series of pieces looks at elements of the natural world through an abstraction of geometrical patterns, rendered in impressive large-scale installations and screen prints infused with copper and “stardust”.' -WeHeart </span><br />
<span style="-webkit-text-size-adjust: none; background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;">The project is inspired by 'The reason I Jump' a Japanese novel by </span><span style="-webkit-text-size-adjust: none; background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;">Naoki Higashida</span><span style="-webkit-text-size-adjust: none; background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;"> </span><span style="-webkit-text-size-adjust: none; background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;"> (translated by author David Mitchell) which tells a story of an autistic teenager who finds comfort in nature.</span><br />
<span style="-webkit-text-size-adjust: none; background-color: white; color: #666666; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;">'The pair has joined forces with graphic artist extraordinaire Shepard Fairey on two versions of an image in which the central core of Shepard’s “Obey” star bursts outwards in a flower pattern. As Shepard says the luminosity of the metallic pigments needs to be seen in person.'-WeHeart</span><br />
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<span style="-webkit-text-size-adjust: none; background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 24px;">I love the variety of tone that is built up in these prices, whilst still being black and white images as opposed to grey scale. I think this, along with the sharp, graphic style makes for bold, high impact pieces.</span><br />
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Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-20830197015047976962013-09-27T02:53:00.000-07:002013-09-27T02:53:22.355-07:00Changing Logos<div class="separator" style="clear: both; text-align: center;">
<span style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;">We are currently working on a live brief to design an identity for a new auction house. I came across these logos in the book <b>'No Rules Logos by John Stone.' </b>I have decided to try out my own ideas for a varying logo which will include many objects found in an auction house. Obviously this type of logo will be a challenge to create as it will still need to be recognisable. At the moment I am thinking of working around a circle as a base and figuring out a style appropriate for all of the variations. I think the idea has potential for GIF images and categories when I take my idea onto some web <span style="text-align: center;">layouts and stationary.</span></span><a href="http://1.bp.blogspot.com/-8fW6pEkukBE/UkVSzzi9ilI/AAAAAAAAATM/Fkky-4-iD-8/s1600/circles2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="http://1.bp.blogspot.com/-8fW6pEkukBE/UkVSzzi9ilI/AAAAAAAAATM/Fkky-4-iD-8/s1600/circles2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://1.bp.blogspot.com/-8fW6pEkukBE/UkVSzzi9ilI/AAAAAAAAATM/Fkky-4-iD-8/s400/circles2.jpg" width="400" /></a></div>
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<a href="http://2.bp.blogspot.com/-C0vkHi70XAA/UkVTUX2TRmI/AAAAAAAAATc/bSuGTtoY5QU/s1600/Koan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="376" src="http://2.bp.blogspot.com/-C0vkHi70XAA/UkVTUX2TRmI/AAAAAAAAATc/bSuGTtoY5QU/s400/Koan.jpg" width="400" /></a></div>
<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-53077288168979685832013-07-31T15:15:00.000-07:002013-07-31T15:15:14.498-07:00Client Feedback Posters<span style="background-color: white; font-family: Arial, Verdana, sans-serif; font-size: 11px; text-align: justify;">Frustrated by their clients, Irish graphic designers Mark Shanley and Paddy Treacy decided to turn their “favorite worst feedback” into posters. www.sharpsuits.net</span><br />
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<a href="http://payload101.cargocollective.com/1/0/15801/4322575/brianfitzer%20web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://payload101.cargocollective.com/1/0/15801/4322575/brianfitzer%20web.jpg" width="282" /></a></div>
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<a href="http://payload100.cargocollective.com/1/0/15801/4313519/Lovely.Colours_640.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://payload100.cargocollective.com/1/0/15801/4313519/Lovely.Colours_640.jpg" width="282" /></a></div>
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<a href="http://payload102.cargocollective.com/1/0/15801/4346086/prt_200x280_1351594240.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://payload102.cargocollective.com/1/0/15801/4346086/prt_200x280_1351594240.jpg" width="285" /></a></div>
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<a href="http://payload101.cargocollective.com/1/0/15801/4327048/prt_200x280_1351253357.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://payload101.cargocollective.com/1/0/15801/4327048/prt_200x280_1351253357.jpg" width="285" /></a></div>
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<a href="http://payload101.cargocollective.com/1/0/15801/4322542/Fintan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://payload101.cargocollective.com/1/0/15801/4322542/Fintan.jpg" width="278" /></a></div>
<span style="background-color: gainsboro; font-family: Arial, Verdana, sans-serif; font-size: 11px; text-align: justify;"><br /></span>Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-46373939818466861552013-02-14T04:06:00.001-08:002013-02-14T05:13:57.007-08:00Animation Inspiration<div class="separator" style="clear: both; text-align: left;">
<span style="color: #134f5c; font-family: Georgia, Times New Roman, serif;">I am looking at infographic animations for ideas on tone of voice and aesthetic for my animation. I am also interested in the way one screen can merge interestingly into the next screen and a new pocket of information.</span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/JU3sAby0g6c?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="color: #134f5c; font-family: 'Trebuchet MS', sans-serif; font-size: large;">Loud Voices pt. 1 - Laguna San Ignacio</span></h3>
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<span style="font-family: Georgia, 'Times New Roman', serif;">I have selected this video as I like the visual aesthetic. It is a quite slow paced (slower than the animation I imagine creating) however the camera moves across the scene to show different pockets of information. I like the fact the type pops like bubbles underwater. It becomes part of the animation rather than an overlay.</span></div>
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<u><span style="color: #0b5394;"><a href="http://vimeo.com/55970145#">http://vimeo.com/55970145#</a></span></u></div>
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<span style="color: #134f5c; font-family: 'Trebuchet MS', sans-serif; font-size: large;">All of the Presidential Election</span></h3>
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<span style="font-family: Georgia, Times New Roman, serif;">This animation has a really interesting flow. Things spin, pop, bounce and slide in and out of the frame and objects transform into one another. The circular axis that has been created in the centre not only allows things to spin around it; elements are able to shrink into the centre and expand into something else. The animation has a happy positive feel to it, however, it is in a foreign language so I cannot tell how the information relates to the image.</span></div>
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/XkqLZAEL_TQ/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/XkqLZAEL_TQ&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://www.youtube.com/v/XkqLZAEL_TQ&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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<span style="color: #134f5c; font-family: Georgia, Times New Roman, serif;">I have seen this animation before so it must have stuck in my mind. It is really simple and effective. Elements in the image have a cut out, rough-edged feel making it seem personal. This is appropriate for the theme of the video which focuses on the audience - 'you' - making oneself better off by coming to work for Herman Miller. This also gives the animation a feeling of eco friendliness which is also raised within the clip. There is a repeated use of the word 'this' as simple objects flash into view which seems to work. The movement within mimics the speed and tone of the voiceover- an important thing to think about. </span><br />
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<span style="color: #0b5394;"><a href="http://vimeo.com/15869378">http://vimeo.com/15869378</a></span><br />
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<span style="color: #134f5c; font-family: Trebuchet MS, sans-serif; font-size: large;">This Is Dare</span></h3>
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<span style="color: #134f5c; font-family: Georgia, Times New Roman, serif;">This is another self promotion video like the Herman Miller video above. Instead though, cleaner lines are used and digital text. This reflects the fact it is a design company, focusing on the digital. The camera pans in the clip which again makes each piece of information flow on from the last. It creates a sense of dynamic as although it is the camera that panned, the text seems to be on its side. Through all these videos (perhaps excluding the first) I notice a sense of rhythm. Slowing things down and speeding them up again creates interest. 'This is Dare' is full of facts and figures which have been made visual and therefore interesting through kinetic typography, symbols and illustrations. </span></div>
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Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-18864045792291749972012-10-29T14:54:00.003-07:002012-10-29T14:54:43.115-07:00Volt Magazine<div class="separator" style="clear: both; text-align: left;">
For my art direction/editorial work I have been working on a fashion piece. I have been looking at Volt Magazine for its great covers that give the dramatic feeling I want to achieve. I will also post some photographs from an editorial piece which really stood out. </div>
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Covers</div>
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<a href="http://cdn.indulgy.com/0D/17/wC/StephenHargreaves600x730.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://cdn.indulgy.com/0D/17/wC/StephenHargreaves600x730.jpg" width="263" /></a></div>
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<a href="http://imagesgonerogue.com/2010/04/volt-magazine6.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://imagesgonerogue.com/2010/04/volt-magazine6.jpg" width="262" /></a></div>
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<a href="http://i.models.com/i/db/2011/3/40845/40845-800w.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://i.models.com/i/db/2011/3/40845/40845-800w.jpg" width="262" /></a></div>
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<a href="http://2.bp.blogspot.com/-sxV7QUXTRhY/UH778UHcqKI/AAAAAAAAB7o/M2kwcS1Kh2w/s1600/Mischa+Barton+shows+off+her+flawless+skin+as+she+becomes+the+first+celebrity+to+appear+on+VOLT+magazine's+cover+in+a+stunning+black+and+white+shoot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-sxV7QUXTRhY/UH778UHcqKI/AAAAAAAAB7o/M2kwcS1Kh2w/s320/Mischa+Barton+shows+off+her+flawless+skin+as+she+becomes+the+first+celebrity+to+appear+on+VOLT+magazine's+cover+in+a+stunning+black+and+white+shoot.jpg" width="277" /></a></div>
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Photographs by Tom Andrew</div>
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Using light to express form and create bold contrast. </div>
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<a href="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting.jpg" width="291" /></a></div>
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<a href="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting2.jpg" width="291" /></a></div>
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<a href="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting51.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.voltcafe.com/home/wp-content/uploads/Still-Waiting51.jpg" width="291" /></a></div>
<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-76463919213531966522012-08-13T13:36:00.000-07:002012-08-13T13:36:14.542-07:00Thinking of winter already<h4>
Knitted myself this last week, next for a hat! </h4>
<a href="http://3.bp.blogspot.com/-LLmCTSSdiDQ/UCljroyENGI/AAAAAAAAAKE/LJiMeq6XOq8/s1600/DSCN0492.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="298" src="http://3.bp.blogspot.com/-LLmCTSSdiDQ/UCljroyENGI/AAAAAAAAAKE/LJiMeq6XOq8/s320/DSCN0492.jpg" width="320" /></a><br />
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<a href="http://1.bp.blogspot.com/-D6HT9CE-hHY/UClkD3QUfHI/AAAAAAAAAKM/V885dr_h1t8/s1600/DSCN0495.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-D6HT9CE-hHY/UClkD3QUfHI/AAAAAAAAAKM/V885dr_h1t8/s320/DSCN0495.jpg" width="320" /></a></div>
<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-25105789692464892142012-08-13T03:44:00.001-07:002012-08-13T03:44:54.563-07:00Mixed Media<div class="separator" style="clear: both; text-align: left;">
Got the day/morning off work whilst I wait for the postman. Been looking at these fascinating editorial pieces created by <span class="Apple-style-span" style="color: #cc0000;">Quentin Jones</span>. The first two are a collaboration with Rankin for The Hunger Magazine and the two that follow are a pull out cover for Nylon Japan. The work is playful and shocking (or more surprising.) The models are often used to create angular shapes and/or crisp edges which contrast some of the fluid brush marks and typography. </div>
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On the second image down the photographer has captured the curves of the model, also adding to the dark curvy silhouette with collaging. In this instance the typography creates the angular contrast with its cut-out block style. It sits nicely with the curves as it has been cut out from a very curvy pattern and the subtle flicks of blue within the image keep with the blue in the pattern. In terms of colour in general in these pieces, I love the use of neutral (but not grayscale) colours which are thrown off with a bolder colour or two which really stand out.<a href="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/layout-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/layout-1.png" width="320" /></a></div>
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<a href="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/layout-3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="226" src="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/layout-3.png" width="320" /></a></div>
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<a href="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/shapeimage_3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.quentinjones.info/www.quentinjones.info/MIXED_MEDIA_files/shapeimage_3.png" width="320" /></a></div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-54086583452800355282012-08-01T07:36:00.001-07:002012-08-01T07:36:34.096-07:00Mark Addison SmithI came accross Mark Addison Smith's blog youlookliketherighttype.com where for four years the designer has documented overheard speech once every day in his sketchbook using typography and illustrations - often with a sense of humour. A few examples I will post below.The designer also does some interesting artist books: http://markaddisonsmith.com/artists-books<br />
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<a href="http://3.bp.blogspot.com/-B_a-ogJJu8g/T_N0owWW0OI/AAAAAAAAEE8/gHBqebrjfA4/s400/7_3_12_MarkAddisonSmith.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://3.bp.blogspot.com/-B_a-ogJJu8g/T_N0owWW0OI/AAAAAAAAEE8/gHBqebrjfA4/s400/7_3_12_MarkAddisonSmith.jpg" width="400" /></a></div>
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<a href="http://3.bp.blogspot.com/-fYkvG5uAOEs/T9q5MNI64iI/AAAAAAAADxs/0ZeLWZATOgQ/s400/6_14_12_MarkAddisonSmith.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://3.bp.blogspot.com/-fYkvG5uAOEs/T9q5MNI64iI/AAAAAAAADxs/0ZeLWZATOgQ/s400/6_14_12_MarkAddisonSmith.jpg" width="400" /></a></div>
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<a href="http://2.bp.blogspot.com/-fpbRnuQa3OQ/T7sEcgz89oI/AAAAAAAADcA/fHjFQXqSNG8/s400/5_21_12_MarkAddisonSmith.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://2.bp.blogspot.com/-fpbRnuQa3OQ/T7sEcgz89oI/AAAAAAAADcA/fHjFQXqSNG8/s400/5_21_12_MarkAddisonSmith.jpg" width="400" /></a></div>
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<a href="http://2.bp.blogspot.com/-a1Ts5N9ULYE/T4Odnn16Z9I/AAAAAAAADSs/BwTUOtFESNM/s400/MarkAddisonSmith_040912.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://2.bp.blogspot.com/-a1Ts5N9ULYE/T4Odnn16Z9I/AAAAAAAADSs/BwTUOtFESNM/s400/MarkAddisonSmith_040912.jpg" width="400" /></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_640x640/26/PageImage-497226-2461652-7_19_11_MarkAddisonSmith.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="253" src="http://g.virbcdn.com/_f/cdn_images/resize_640x640/26/PageImage-497226-2461652-7_19_11_MarkAddisonSmith.jpg" width="400" /></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_640x640/03/PageImage-497226-2468234-GOFP_package_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;">There is something interesting about the delicate approach to this book which documents a life which includes elements of both war and death. I like the textures and interesting juxtapositions of the artefacts within the pages displayed on Mark Addison Smith's website.</span></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_640x640/03/PageImage-497226-2468234-GOFP_package_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://g.virbcdn.com/_f/cdn_images/resize_640x640/03/PageImage-497226-2468234-GOFP_package_MarkAddisonSmith.JPG" width="320" /></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_640x640/3b/PageImage-497226-2468224-GOFP_airplanes_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://g.virbcdn.com/_f/cdn_images/resize_640x640/3b/PageImage-497226-2468224-GOFP_airplanes_MarkAddisonSmith.JPG" width="320" /></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_1280x640/1c/PageImage-497226-2646123-RED_5_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;">Back to something more playful...</span></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_1280x640/1c/PageImage-497226-2646123-RED_5_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://g.virbcdn.com/_f/cdn_images/resize_1280x640/1c/PageImage-497226-2646123-RED_5_MarkAddisonSmith.JPG" width="320" /></a></div>
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<a href="http://g.virbcdn.com/_f/cdn_images/resize_1280x640/8c/PageImage-497226-2645443-BULLETPROOF_3_MarkAddisonSmith.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://g.virbcdn.com/_f/cdn_images/resize_1280x640/8c/PageImage-497226-2645443-BULLETPROOF_3_MarkAddisonSmith.JPG" width="320" /></a></div>
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<br />Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0tag:blogger.com,1999:blog-5912907173442933630.post-76931201191914439812012-07-05T15:15:00.001-07:002012-07-05T15:15:34.825-07:00Type<h2>
Tom Carnase</h2>
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Type designer known for designing the typeface Avant Garde alongside Herb Lubalin and and the logos for Calvin Klein, Revlon and Brooks Brothers. </div>
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<a href="http://g-ecx.images-amazon.com/images/G/01/ciu/02/2d/5d09e03ae7a0f4894c89f110.L.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="226" src="http://g-ecx.images-amazon.com/images/G/01/ciu/02/2d/5d09e03ae7a0f4894c89f110.L.jpg" width="320" /></a></div>
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I particularly like the piece above with the lettering almost dancing across page; the fine swirls ensuring not too much white space is left. The type on the word "eighty" would seem heavy if it weren't for the extremely fine strokes which contrast the bolder ones. This variation in stroke mimics the typeface on the left meaning they fit well together. Very feminine. </div>
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<a href="http://www.thenewgraphic.com/wp-content/uploads/Screen-shot-2011-05-10-at-8.38.21-AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.thenewgraphic.com/wp-content/uploads/Screen-shot-2011-05-10-at-8.38.21-AM.png" width="208" /></a></div>
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Above the letters are cleverly positioned so that they flow into one another. This makes the type look more like a picture which catches the eye by creating both interesting positive and negative space. The viewer is drawn in by the filled counter of the "O" possibly reading the type after looking at the type as a whole.</div>
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<a href="http://img.creativosonline.org/blog/wp-content/uploads/2012/02/garde-avant.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://img.creativosonline.org/blog/wp-content/uploads/2012/02/garde-avant.png" width="169" /></a></div>
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<a href="http://wlt.typography.netdna-cdn.com/data/images/2010/06/dsc-1951.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="http://wlt.typography.netdna-cdn.com/data/images/2010/06/dsc-1951.jpg" width="320" /></a></div>
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The logo above is very dynamic with its strong underline and bar of the F combined with the italic type. The choice of the black background with white texts steadies the lettering and holds it all together.</div>
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<a href="http://4.bp.blogspot.com/-pZ6nNAdiWoI/TiOBzG_-5EI/AAAAAAAACp4/qFCD6Ni7RQ4/s1600/Schermafbeelding+2011-07-18+om+02.33.45.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-pZ6nNAdiWoI/TiOBzG_-5EI/AAAAAAAACp4/qFCD6Ni7RQ4/s320/Schermafbeelding+2011-07-18+om+02.33.45.png" width="263" /></a></div>
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More femininity.</div>
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Cafeteria - CBS building</h2>
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<span class="Apple-style-span" style="font-family: verdana, Helvetica, sans-serif; font-size: 11px; font-weight: normal; line-height: 18px;">In 1966 a 35ft by 8ft wall was designed and crafted by Lou Dorfsman with Herb Lubalin and Tom Carnase in the cafeteria of the CBS building, New York. The wall consisted of varied typefaces; carved from wood; listing the types of foods available to customers. The wall was removed in the 90s.</span></h2>
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<span class="Apple-style-span" style="font-family: verdana, Helvetica, sans-serif; font-size: 11px; font-weight: normal; line-height: 18px;">I love how the 3D type gives texture and shadow. It makes it readable all in white as colour would have been too busy with so many typefaces. The variation can sit so well together as each piece of type fits snugly within a unique box. The combination of vertical and horizontal text, square and rectangular spaces add even more interest/variation.</span></div>
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<a href="http://www.wedesignandconquer.com/wp-content/uploads/2010/03/herbCbs.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="http://www.wedesignandconquer.com/wp-content/uploads/2010/03/herbCbs.jpg" width="320" /></a></div>
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<a href="http://violetsareflowers.files.wordpress.com/2011/05/scan21.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="226" src="http://violetsareflowers.files.wordpress.com/2011/05/scan21.jpg" width="320" /></a></div>
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<a href="http://www.scoopofvanilla.com/stuff_i_love/lou_dorfsman_01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="229" src="http://www.scoopofvanilla.com/stuff_i_love/lou_dorfsman_01.jpg" width="320" /></a></div>
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<span class="Apple-style-span" style="font-family: verdana, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 11px; line-height: 18px;"><br /></span></span></div>Ami Swifthttp://www.blogger.com/profile/09271405560945163645noreply@blogger.com0