Photographing Chillies

My current project is "everything about one thing" and my "thing" is chillies. Today I have photographed different chillies as I am after some imagery for the imaginary Fiery Food Festival I am going to be designing for. Here are the results of some of my experimentation.

Laidlaws Corporate Branding

Thought I would make a post showing the outcomes of the typographical experiments I posted recently.
www.amiswift.co.uk

This is the corporate identity I came up with for a new auction house in Carlisle. The house will sell a vast range of items including furniture, antiques and modern collectables. Many objects will pass through the auction and this is reflected in my changing logo design. The circular typeface and use of circular objects show the cyclic nature of the objects passing from one person to the next.

FURTHER CHANGES - I want to use my blog to show work in progress. Moving on from what you see above, the images below show the final versions of the Laidlaw's branding. Available at www.amiswift.co.uk

 

Catching My Eye

 I was looking for some inspiration today, conceptual design typography and things that caught my eye. So here is a bit of what I found. These first projects were found in the DESIGN ANNUAL 2013.

Above: Panera had recently reduced the amount of time the food took from farm to table. The brief was to "communicate freshness without relying on a dry fact based shell." TOKY Branding had the idea "The Return of Summer."
The use of colour here really communicates the freshness and reminds us of summer fruits/salads. The typography is letterpress or letterpress style print, it gives it a personal, hand rendered feel as though the same attention is put on preparing the food/drinks.

Below is a collection of spreads from AS IF Magazine's premier issue. I have chosen them as I love the cross between photography and illustration here. The textures layered over the images add depth and a sense of magic almost. Design Firm: IF studio.

Below is the type for an editorial spread about a man who had been burnt in a fire. The textured type entwined with smoke captures the subject matter.

This below is for Members Magazine. This is particularly relevant to my current project for ISTD. The objects are cleverly turned into typographical pieces that represent the objects. The colours are reflected as are the shapes and the general feeling of the images i.e feminine oriental, geometric, warm.

Below: "To combat the hotels rising energy costs from cleaning and water, Hard Rock Hotel San Diego tasked MiresBall with designing a program that was accessible, memorable and in sync with the hotel's edgy brand."-Design Annual. The design here is bold and humorous appropriate for the audience. The white and black not only matched the colour scheme of the rooms but made it easier for the mades to spot who wanted their rooms cleaned.

Ways to treat type (above.)

PACKAGING
All of the examples below are from a digital arts communication design magazine. Unfortunetly I do not have the names of all the designers here.

Below: Ortiz Design (design firm)

TAXI Canada Ltd (ad agency) below

Below: Bags for a gift shop. Yound and Laramore (ad agency)

AESTHETIC (below) - I just pulled this one out because I found it interesting to look at.

Advertising Campaigns

 

How to Get a Professional Look With Color

This blog post on WDD (Web Designer Depot) offers some useful advice when choosing colour schemes for websites.

http://www.webdesignerdepot.com/2009/12/how-to-get-a-professional-look-with-color/

Puma Mobium

At the moment we are working on a website design brief and I have been looking at Parallax websites (websites that have layers scrolling all over the place) - I'm trying to weigh them up. I often find myself leaving these sites as they can be hard to navigate.

Puma Mobium is a pair of running shoes. The website http://www.puma.com/mobium/ is one that really stands out, and yes it is a bit confusing. It is more of a campaign - a talking point, than a functional website. The site features interactive videos that show the design and testing of the shoe. Users click on links which appear to be integrated into the video playing in the background. The main interactive feature is when you click the like "enter the studio." This allows the users to click and drag a man running in the shoes and watch him move forwards, backwards, fast or slow. You kind of need to look at it see what I'm talking about! The site links up to the easy to navigate Puma website so you can buy the shoes.

Developing Type Ideas