We are currently working on a live brief to design an identity for a new auction house. I came across these logos in the book 'No Rules Logos by John Stone.' I have decided to try out my own ideas for a varying logo which will include many objects found in an auction house. Obviously this type of logo will be a challenge to create as it will still need to be recognisable. At the moment I am thinking of working around a circle as a base and figuring out a style appropriate for all of the variations. I think the idea has potential for GIF images and categories when I take my idea onto some web layouts and stationary.
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