Swiss Graphic Design - Richard Hollis (Book) (More to follow)

Zurich Artists in the Helmhaus poster by Richard Lohse 1950

COMPOSITION AND COLOUR:

Here the use of colour draws the eye back when otherwise the text would take you off the page. For example, when reading the text upwards you reach the red block which not only acts as a visual block to stop the eye leaving the page but also leads your eye back to the red at the bottom.

The red box surrounding the text at the bottom draws the eye back in to the left.

The text position in the top right hand corner stops the image being too heavy at the bottom left of the page by balancing it out.

Red and green create great contrast.

(Supposed to be bullet points but wont work!)